Another Terrifying Marketing Coinage

Posted by: Jon Fine on November 9, 2005

If the mere sound of the word ‘metrosexual’ made your teeth hurt … well Beliefnet.com is now touting the rise of the ‘metrospiritual:’

>>> the kinder, gentler post-Yuppies who want to treat the earth and native cultures with respect, connect with their inner source and inspiration, test their bodies and expand their minds with ancient physical practices—and do it all with serious style. >>>

Man. Hillary Clinton is so totally praying Karl Rove doesn’t get ahold of this.

Reader Comments

John Harrington

November 9, 2005 11:38 AM

What with his close ties to our American native cultures, Jack Abramson would seem to be the perfect one for the metrospiritual label.

John Harrington

November 10, 2005 10:22 AM

I think I meant Abramoff

Mike Bawden

November 14, 2005 11:29 AM

No doubt about it, the whole "metro-" thing is as intellectually painful a trend as there is. For those of us who have an unobstructed view from America's heartland, all I can do is shake my head and wonder.

When are these people going to get real?

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The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

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