Teenagers and Media, part 354

Posted by: Jon Fine on October 19, 2005

“They’re not spending a whole lot of time reading Web sites … Their brand is themselves and their friends.”

—Sarah Chubb, President of Conde Nast Publications’ online arm CondeNet, discussing the media habits of today’s teens at this year’s American Magazine Conference.

Reader Comments

Pete Blackshaw

October 21, 2005 4:25 AM

They may not be "reading" websites, but they certainly are building them. I just completed a major study on consumer generated media (CGM) behavior and found that 45% of teens have created blogs or online diaries, nearly double that of all other age segments. Teens also overindex on usage of RSS, etc. They are, in fact, the new "content creator" class...and yet advertisers still struggle with how to initiate meaningful, relevant, and appropriate conversations with this segment...as they should. Teens are actually more open and tolerant of advertising (the rest of us just get more cynical with age) but have usability expectations (speed, rich-media, doing 3 things at once) that fuel a more benign form of ad-filtering. So far, ad models like product placement are not creating big issues with teens, but marketers should be sensitive to the point at which excessive brand integration interferes with a teen's desire for authenticity and all things "real."

me

November 22, 2005 1:11 AM

i think that 2 many people worry bout teens y its not like all of us r bad!!! y carnt use just stop looking at the bad points nd think of da good 1s its not like every teen dose drugs so y give all of us a bad name when its only bout 2 out of 10000 that do it nd did u eva stop 2 think dat we (the 1s dat dont) might get just a little afened!!! no so just stop acting like u no everthink coz u dont!!!

Clint

November 29, 2005 3:49 PM

i think that 2 many people worry bout teens y its not like all of us r bad!!! y carnt use just stop looking at the bad points nd think of da good 1s its not like every teen dose drugs so y give all of us a bad name when its only bout 2 out of 10000 that do it nd did u eva stop 2 think dat we (the 1s dat dont) might get just a little afened!!! no so just stop acting like u no everthink coz u dont!!!

After reading the above post it is entirely prudent that someone wake up and put a foot up these kids butts and get them to try and commincate somewhat intelligently.


While the poster had valid points their slang lost their credibility and most certainly any thought that this person had an IQ in the triple digits

Harrison.....

December 8, 2005 10:44 AM

as a teen i agree with the teens posting blogs and stuff...i have my own yet still we're not susceptible to advertisements we have our own opinions.

l

February 13, 2007 1:37 PM

i do think that sometimes music as well ws other types of media have a n eggative effect on the teens thesse days. sit in a class room and liste, some of the students can barely understand there math homework but they've memorized the chronic album

Aymie

March 24, 2007 8:52 PM

I am doing an article on the media and how it influences teens and i came across this so i would like to have my say...
I am 16 an average teen. To adaults they probably think imature, druggo, mentally unstable. althought i am a B grade student and i have never touched druggs smokes or alcohol and nor have majority of my class mates.
I do belive that the blog is true and yes its because we want to be heard. we create these blogs becasue in real life we cant say what we think because no one will listen to what we have to say. Because we are teenagers we are given a bad rep.Its the minority of teenagers who go out and get drunk and do drugs. To the people who see us negativly stop looking at what the media say about us, but actually talk to us. See what we have to say. You can scrutinize us if you like, but we will allways take stand to defend what we truly think.

rita frazier

April 2, 2007 9:27 AM

im a teen myself but you do always most of the time anyway think about the good. the blogs and diaries on the internet can cause harm to your self. their are sex predators who be online everyday, so you all should really think about that.

noname

September 4, 2007 8:14 AM

this blog is lame.
im 17 and im doing a presentation about teenagers and the media for english class.
i dont think adults should decide weather we are influenced by it or not. they wouldnt know anyways. and it doesnt help if parents forbid us to watch certain tv shows. cuz we would do it anyways. we would go to some friends house and watch it. well find a way.
adults shouldnt complain about all of us or say that all of us are bad. i have drank alcohol before but i dont like it all that much.a nd i dont need it either. im not addicted or anything like that. i mean some friends really like drinking. but it doesnt mean they are bad or anything. most of them are really fucking smart and they are like A students. im so not. and i dont drink or smoke or do drugs.
i dont get how the media is affecting any of this.
cuz i love watching tv. i do it all the time. nd i watch shows like south park or mtv real life and all that jazz. and it doesnt make me be violent or make me be all over the guys all the time.
and i think blogs like this only makes us think more about the world.

Pretty bird 101

June 1, 2009 6:03 AM

i am a teenager, and i think that when a person does something wrong, everyone that is similar to them is branded as wrong as well. I think people should realise that just because a few teenagers as going through a rough time and resort to drugs, that doesnt mean that the rest of us are evil. It's the same with adults as well. there are more people over 30 that take drugs and drink and smoke then there are teenagers. check out this website, they have some excellent ideas: members.fortunecity.com/smashx14/portrayal.html

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The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

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