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Martha: Comeback? What Comeback?

Posted by: Jon Fine on October 28, 2005

So much for the almighty power of the living brand. Martha Stewart Omnimedia reports disappointing TV ratings and a bigger net loss.

Luckily, there’s no one around here who believed that practically all a company turnaround required was for her famous mug to be plastered all over the place … um … never mind.

 

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The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.

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