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Archives: October 2005

Martha: Comeback? What Comeback?

Posted by: Jon Fine on October 28

So much for the almighty power of the living brand. Martha Stewart Omnimedia reports disappointing TV ratings and a bigger net loss. Luckily, there's no one around here who believed...

Arthur Ochs Sulzberger, Jr.: Rocker

Posted by: Jon Fine on October 27

Shock waves from the Judith Miller situation continued to reverberate. Voices within the mainstream media establishment were now calling for his head. So what did New York Times Publisher (and...

All Your (Google) Base Are Belong To Them

Posted by: Jon Fine on October 26

Before we hyperventilate any further about all this, can we take a moment to recall that around ten years ago, everyone was hyperventilating over how Microsoft was going to take...

craigslist and alt-weeklies

Posted by: Jon Fine on October 24

A long, long time ago—also known as “the early nineties”—former Village Voice owner Leonard Stern had a brilliant idea. This idea concerned the classifieds section—also known as “the cashbox”--of his...

Throwing Judy From The Train

Posted by: Jon Fine on October 24

The sound you are hearing is the New York Times throwing Judy Miller overboard, thanks to blunt comment from a passel of Times heavies including Executive Editor Bill Keller and...

Kurt Andersen on Judy Miller and Arthur Ochs Sulzberger Jr.

Posted by: Jon Fine on October 21

The following quotes come from Kurt Andersen's "Imperial City" in the next issue of New York magazine, which hits (with great bluntness) on Monday: [Last Sunday's New York Times epic]...

Teenagers and Media, part 354

Posted by: Jon Fine on October 19

"They're not spending a whole lot of time reading Web sites . . . Their brand is themselves and their friends." --Sarah Chubb, President of Conde Nast Publications' online arm...


Posted by: Jon Fine on October 19

The subject of brand integration--the polite term for "product placement"--in magazines came up quite a bit at the American Magazine Conference. There were plenty of pieties from top magazine executives...

Plamegate: The Movie

Posted by: Jon Fine on October 19

John Tierney had a very sensible explanation as to why he's not written about the Judy Miller situation, and that's what I've used to explain why I've kept quiet about...

Martha Stewart On Jail

Posted by: Administrator on October 18

"It wasn't a bad experience. For the most part, people were extremely nice. You would not want to be there. It does not encourage personal growth, or personal improvement. A...

Exit Pearlstine?

Posted by: Jon Fine on October 16

The Drudge Report is not the only place where we're hearing that John Huey will very-imminently--like this week, and maybe even early this week--officially take over Time Inc.'s Editor In...

AOL and everyone

Posted by: Jon Fine on October 14

The crowning irony of all this would be if a deal with AOL that involves (pick at least one) Comcast, Google or Microsoft becomes the one move from a media...

One Thing To Watch

Posted by: Jon Fine on October 13

One big question concerning the video iPod: Will people pay $1.99 to download half-hour of broadcast TV? If the answer is yes, the networks are very happy. And producers of...

No Comment Necessary

Posted by: Jon Fine on October 12

"The most socially responsible industry in America." --A novel description of marketing and advertising, courtesy of an exec making a presentation at last week's Association of National Advertisers conference....

On Newsprint (As Quickly And Painlessly As Possible)

Posted by: Jon Fine on October 12

Some day-after coverage of the Wall Street Journal's decision to shrink its physical dimensions by about 20% focuses, smartly, on newsprint costs. (No. Wait. Don't go away yet.) The dynamic...

Good Hands Or Slow, Lonesome, Agonizing Death: You Decide

Posted by: Jon Fine on October 11

While at a marketing conference last weekend, I interviewed the Chief Marketing Officer of Allstate, Joe Tripodi. He's a good-humored salesguy from the old-school--talkative, affable, proudly unfashionable. I liked him...


Posted by: Administrator on October 11

Evidently, Karen Elliott House is happy even as Bill Keller sneers, but, man, is the new Saturday edition of the Wall Street Journal awful or what? Since two different people...

Bill Keller Looks Remarkably Like What You'd Expect The Editor of the New York Times Should Look Like

Posted by: Administrator on October 10

I know, I know, his real title is "executive editor," but the headline's too long as it is. I heard him speak at a marketing conference in Phoenix last Friday...

The Awkward Introduction

Posted by: Administrator on October 09

Hello. My name is Jon Fine. I write a column for BusinessWeek called Media Centric, which focusses on media, marketing and advertising. There’s an archive of past columns around here...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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