Good Hands Or Slow, Lonesome, Agonizing Death: You Decide

Posted by: Jon Fine on October 11, 2005

While at a marketing conference last weekend, I interviewed the Chief Marketing Officer of Allstate, Joe Tripodi. He’s a good-humored salesguy from the old-school—talkative, affable, proudly unfashionable. I liked him immediately.

What I liked even more, though, were the Allstate TV commercials he showed during his presentation to attendees. As you can imagine, the audience had been peppered with all manner of whiz-bang, slick-surfaced, of-the-moment ads backed with enough “hip” electronic music to make your teeth hurt.

Allstate’s ads went straight for the stark. There were four, each of which boiled down to very simple statements: You might almost die in a car wreck. You might get sued. Your identity might get stolen. And—well, the opening line for another was “It took only two minutes for this town to be destroyed.” Backing music pretty much consisted of slowly rising, subsonic bass drones that evoke mounting dread.

You can watch them all here. Click on “Be Prepared,” “Chair,” “Teddy Bear,” and “Identity Theft.” As Tripodi put it after screening “Chair” (the “You might get sued” one), “the echo in the courtroom creates an interesting emotional bond.”

Oh, it does, Joe. It does.

Reader Comments

Peter Corbett

October 12, 2005 11:59 AM

Allstate's use of Dennis Haysbert as their pitch man is perfect. His tone and likeability resinate with me.

I give Allstate additional kudos for placing their spots during the Fox hit "24" - within which Haysbert has played the role of President of the United States.

It would seem the President wants you to use Allstate...

Peter Corbett
Acuity Media Group
http://www.acuitymediagroup.com

Kathy Dipierro

April 27, 2006 4:37 PM

Hi,
Allstate had a commercial stating that if you had any legal matters they would be able to help you. Of course if you were a client of them. Can you send me a copy of that advertising campaign? I need this asap.
Thank you
Kathy

The Harrison's

August 4, 2007 7:16 PM

Dennis Haysbert has a great voice and presence. Thumbs up to Allstate for signing him on as spokesman. He is also on "The Unit" and was a baseball player on Major League, a comedy movie.
Great Job Dennis!

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