Business Week Contacts/America Online

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AMERICA ONLINE
Keyword: BW
Available Thursday, week of publication around 7-8 pm ET.

Business Week Online on AOL is the original interactive version of Business Week magazine. BW Online includes:

The full text of stories from every edition of Business Week

Plenty of photos, charts, and graphs

Business Week archives dating to January 1, 1994

Conference calendar listings

Thousands of items to download, including live-conference transcripts, software, book chapters, photos, charts, and Acrobat versions of scoreboards and graphics.

The Business Week Online Community
Since its launch in December, 1994, Business Week Online has become a primary online gathering place for the business executives, up-and-coming professionals, business school professors and students, and personal investors who subscribe to America Online.
To become a subscriber to America Online and join Business Week Online's community on AOL, call 1 800 641-4848 and request a trial disk (available for Windows or Mac) that provides 10 free hours of use. Be sure to mention Business Week Online.
Opportunities for Marketers
Business Week Online is working with a select number of its magazine advertisers to develop interactive marketing pilot programs online. The first of these, developed in conjunction with the State of Ohio, launched last fall.
In addition, an Electronic Reader Service program exists for our major print advertisers who want to test the online environment through Business Week Online. Advertisers currently utilizing this option can be found in our "Offers & Info" area. Original participants include AT&500, The SAS Institute, Fannie Mae, the City of Baltimore, Kansas City, Lexus, and PowerMacintosh.