Hot Growth Special Report 2006 >



Hansen Natural (HANS)

The burgeoning popularity of energy drinks is delivering quite a buzz to Corona (Calif.)-based Hansen Natural. Its tall, testosterone-ized cans of Monster (slogan: "Unleash the beast!") are stealing market share from category leader Red Bull and frustrating Coke and Pepsi, who despite their influence lag way behind. The proof is in Hansen's profits, which have skyrocketed from 28 cents per share in 2003 to what analysts predict will be nearly $4 this year. The company's shares have jumped 6000% in that time to a staggering $140 a share. That surging growth would have been inconceivable just a few years ago, when Hansen was merely a sleepy maker of natural sodas and juices. Chief Executive Rodney C. Sacks and a partner bought the company for $15 million in 1992; it is worth $3 billion today.

Company Info

2005 Rank


Market Value*
($ Millions)


($ Millions)


Sales Growth
(3-yr. avg. annual)

56.7 %

($ Millions)


Profit Growth
(3-yr. avg. annual)

180.9 %

Return on Inv. Capital (3-yr.)

31.9 %

Share Price
12-Mo. Hi/Lo


Share Price
As of 4/28/06


Return on Equity

50.0 %

P/E Ratio


No. of Employees


Industry Soft Drinks


Location Corona, Calif.
Phone 909 739-6200
*Trailing 12 months
Stock price data as of 4/28/06
DATA: Standard & Poor's Compustat

Related Articles

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Company Snapshot

Hansen Natural, through its subsidiaries, engages in the development, marketing, sale, and distribution of beverages in the U.S. and Canada. It offers natural sodas, fruit juices, energy drinks, and energy sports drinks, fruit juice smoothies, sparkling lemonades and orangeades, noncarbonated ready-to-drink iced teas, seltzer waters, lemonades, juice cocktails, children's multivitamin juice drinks, and noncarbonated lightly flavored energy waters. The company also provides vitamin and mineral drink mixes in powdered form. It sells its products primarily under the brand names Hansen's "Blue Sky," and "Junior Juice" to retail and specialty chains, club stores, mass merchandisers, full-service distributors, and health food distributors. Hansen Natural was founded in 1985 and is based in Corona, Calif.

Data provided by Capital IQ
Rodney C. Sacks

Rodney C. Sacks, 56

Chairman and Chief Executive Officer

Total Compensation*

$ 406,792

Total Options Value*

$ 68,141,500

* Fiscal Year 2005

Executive Bio

Rodney Sacks has been chairman of the board, CEO, and director of Hansen Natural since November, 1990, and serves as its member of the executive committee. Sacks has been the chairman and director of Hansen Beverage since June, 1992. He served as the chief financial officer of Hansen Natural from November, 1990, to July, 1996.

Management Team

Key Executives

Rodney C. Sacks; Mark J. Hall; Michael B. Schott; Thomas J. Kelly; Kirk S. Blower; Hilton H. Schlosberg; Benjamin M. Polk

Board Directors

Rodney C. Sacks; Hilton H. Schlosberg; Norman C. Epstein; Benjamin M. Polk; Harold C. Taber; Mark S. Vidergauz; Sydney Selati

Executive Data provided by Capital IQ