10
Blue Nile (NILE)
Think this Seattle-based online jewelry store isn't shaking up the diamond business? Ask Zale (ZLC), whose brick-and-mortar stores have been among the Net retailer's biggest victims. Blue Nile is now the largest seller of engagement rings in the U.S. Zale replaced its CEO amid 25% profit declines. The key is Blue Nile's hyper-low operating costs: the company's single warehouse sells as much jewelry as nearly 200 stores would combined. That means prices are often 35% less than competitors' and operating margins are still better. Sales rose 20%, and profits climbed 32% in 2005. Nile, however, has its own issues: It has seen pressure on its gross margins in recent quarters, and struggled to manage advertising costs. Wall Street is divided on its stock. Citigroup analyst Mark Mahaney calls Blue Nile the best small-cap Net stock. But CNBC's Jim Cramer, asked recently on the air about NILE, bellowed "EXPENSIVE."
Company Info |
|
| 2005 Rank | NR |
| Market Value* ($ Millions) | 603.1 |
| Sales* ($ Millions) | 209.7 |
| Sales Growth (3-yr. avg. annual) |
40.2 % |
| Profits* ($ Millions) | 12.9 |
| Profit Growth (3-yr. avg. annual) | 69.5 % |
| Return on Inv. Capital (3-yr.) | 39.1 % |
| Share Price 12-Mo. Hi/Lo | 44/25 |
| Share Price As of 4/28/06 | 35 |
| Return on Equity | 16.1 % |
| P/E Ratio | 50 |
| No. of Employees | 146 |
| Industry | Internet Retail |
| CURRENT MARKET INFO | NILE > |
| COMPANY WEB SITE > | |
| Location | Seattle |
| Phone | 206 336-6700 |
*Trailing 12 months
Stock price data as of 4/28/06
DATA: Standard & Poor's Compustat
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Company Snapshot
Blue Nile engages in the online retailing of diamonds, jewelry, and watches in the U.S., Britain, and Canada. The company's products include rings, wedding bands, earrings, necklaces, pendants, bracelets, and watches. It offers its products under the brand name "Blue Nile" through its Web sites, www.bluenile.com, www.bluenile.co.uk, and www.bluenile.ca. The company was founded in 1999. It was formerly known as RockShop.com, and changed its name to Internet Diamonds in June, 1999, and later to Blue Nile in November, 1999. The company is headquartered in Seattle..
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