Much Ado About Adidas Stripes
For 57 years, the now-resurging sportswear maker has fought to keep other brands from using its trademark three-stripes -- or anything similar
Puma is on the Prowl Online
The number two sportswear company will be a sponsor of the 2006 World Cup. Its Web site is also a real sporting event
Adidas' World Cup Shutout
U.S. fans of soccer's big event will see only Adidas ads on TV. Nike's response: A MySpace-style site for soccer nuts
For Germany, a Cup of Plenty?
The World Cup is big business for the host country, and this year Germany has the honors. Here's S&P's look at the likely impact
Germany: Headed for a Boom?
Rising confidence and this summer's World Cup could benefit companies such as E.ON, SAP, BASF, and Deutsche Telekom, says S&P
A Tough Game for Eurosport
The all-sports channel broadcasts it all, to 54 countries in 19 languages. But without access to the Premier League soccer games, it's a tough scrimmage
The 2006 World Cup
Everything you want to know about the players, venues, Web sites, and sponsors
The German World Cup team's trainer, Mark Verstegen, has irked some fans due to his American roots and his unorthodox methods. But a win could make them forget quickly