Gabriel Re-Shocks the Monkey Online

(page 2 of 2)

"Wasn't this in the wedding scene of The Godfather?" quipped one commentator, referring to the contribution by an Italian calling himself Filippo Villa. His Spaghetti monkey featuring a jaunty piano backup with accordion highlights, was among the runners-up.

Most of the contest winners did not seem to be the proverbial teenagers tinkering with Apple (AAPL) GarageBand software in their bedrooms, though. For instance, Sound Chateau, named runner-up for a synthesizer-heavy remix that appears to have been recorded aboard the Starship Enterprise, is a Berlin-based production house specializing in music for commercials and TV.

CONTESTS WITHOUT COPYRIGHTS.

Sound Chateau's previous work includes a Christmas album featuring songs by people who have appeared in the Big Brother reality show as well as several CDs by children's cartoon character Schnappi the Crocodile. Doghouse Riley, another runner-up, which turned Shock the Monkey into a brassy roadhouse tune, is a California-based band.

Gabriel is not the only successful recording artist to let fans rework his hits. David Byrne and Brian Eno are currently encouraging listeners to "mutilate" portions of their 1981 collaboration My Life in the Bush of Ghosts, published by Virgin Records Limited and Warner Music Group (WMG). The sample packs, as well as numerous remixes, are available on www.bush-of-ghosts.com. Nine Inch Nails, the metal band from Cleveland, also is encouraging remixers, posting its 2005 single The Hand That Feeds on its official site, www.nin.com.

Gabriel and Real World are already expanding on the remix idea. Sample packs for several other Real World artists, including the Mexican band Los de Abajo, are already online. Gabriel is planning to post another of his own songs for remixing, though he hasn't yet decided which one. "Much of the music on labels like Real World is easily bypassed by traditional media outlets," says Tillyer. "This gets people talking about the work."

Speaking of traditional media, is there a lesson here for them? Maybe just this: that adjusting to Web 2.0 might require them to loosen their grip on copyrights ever so slightly.

Ewing is BusinessWeek's European regional editor.