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Europe June 18, 2007, 12:44PM EST

Paris Tries to Revive Bicycles

The French capital will introduce a system of public bike rentals, backed by the mayor as an option for green transportation

The French may love their bicycles, but in Paris, only a courageous minority braves traffic on two wheels. Mayor Bertrand Delanoe wants Parisians to consider looking backward.

Yves Montand has a song called "À Bicyclette," a love song to a woman whose name ("Paulette") rhymes conveniently with the title means of transporation. It is what outsiders think of as "typically French," both the song and the sentiment. Except that the good old wire donkey is considered as antique in 21st-century France as Montand himself. There are exceptions -- like bicycles upgraded with high-tech equipment and refashioned as instruments of speeding athleticism. Sports riders in fluorescent sprinting outfits can be admired as they whirl around the horse-racing tracks of the Bois de Boulogne, for example. They usually travel in throngs, which is hardly in keeping with the French character.

But all that may change if Parisian Mayor Bertrand Delanoe and Denis Baupin of the Green Party -- the man charged with transportation issues in Paris -- have their way. They want to convert their fellow citizens to the healthy and ecologically sound transportation option of bike travel. On July 15 -- just after Bastille Day -- Paris will introduce a citywide system of public bike rentals called Vélib, intended to give pedal power to the people.

The high-tech idea is to let Parisians as well as tourists rent bikes from public stations with nothing but a chip card. No fewer than 750 self-service stations equipped with over 10,000 rentable bikes will go into service in July. The city's Socialist-Green administration has been promoting the idea that bicycles produce no emissions, remain mobile in traffic jams, and -- most importantly -- are easy to park. They want people in Paris to choose the bicycle over the car, the bus or the subway. Cycling isn't even slower than driving, since car drivers in Paris move through the avenues and boulevards at an average speed of just five kilometers an hour (3.1 mph).

Liberated vélos

The Vélib model of public bike rentals -- variations of which already exist in other cities such as Rennes, Strasbourg and Lyon (not to mention Berlin) -- is simple. Each station is equipped with 15 bicycles. Customers release one bike from the station by means of a chip card, which then lets them deposit the bike at any other station at the end of the journey. Payment occurs electronically. A customer has to load up the card by buying a subscription to the service, which can be purchased online, in town halls or at post offices. Using a metro ticket as a subscription will also be possible at some stations.

The bicycles -- "chic and cosmopolitan," according to Céline Lepault from the city administration; painted in "elegant gray" according to French daily Le Monde -- are genuinely sterling objects. They weigh 22 kilograms (49 pounds) and have a basket attached to the handlebars. They're also equipped with a light, a lock and an easily handled three-speed gear shift. They're not the sort of dapper racing bikes or fashionable mountain bikes that might tempt thieves, but sound means of transportation suited to the urban jungle and appropriate for short distances. The key to the Vélib model is that the bikes can change hands quickly and often: The price structure encourages users to ride them for short one-way stretches and deposit them again in the electronic stations -- rather than renting a bike for a whole day or week.

The advertising firm JCDecaux, which provides the bikes, has promised to double the number by the end of the year. Almost 2,100 bikes should be in circulation throughout Paris by the end of 2007, tended by 300 JCDecaux employees.

Like truckers in Citroëns

The Vélib debut comes after a number of private and government initiatives encouraging people to ride. Three hundred cities in France celebrated the "Festival of the Bicycle" in June, and only a week later bicylists took to the streets naked in an internationally-organized protest ride to promote clean transportation and underscore the vulnerability of cyclists in cities.

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