Behind China's Anti-Foreigner Fever

Much of the anger has been directed at CNN for its allegedly biased coverage of protests in Tibet and along the route of the Olympic flame

Chinese demonstrators congregated in Paris' Place de la Republique and in front of branches of Carrefour, the French supermarket chain accused by some Chinese of supporting Tibet, an allegation it denies.
PIERRE VERDY/AFP/Getty Images

by Dexter Roberts

Ms. Huang, a 26-year-old from Beijing (who does not want her full name published), recently went shopping for some groceries in the Chinese capital at a store run by Carrefour (CARR.PA). While many Chinese have called for boycotts (BusinessWeek.com, 4/22/08) of the French retailer to protest France's perceived support for Tibetan protesters, Huang says she has no problem buying her eggs, meat, and vegetables at the store.

Instead of criticizing Carrefour, she says she is more angered by the coverage of China on CNN. "I think we should be opposing Western media," she says. "I am very patriotic and also rational. And I am strongly against anything that is unfair to China."

Even as Beijing and Paris make nice and the likelihood of widespread protests and boycotts against Carrefour, luxury goods maker LVMH Moët Hennessy Louis Vuitton (LVMH) and other French companies operating in China appears to lessen, a much stronger groundswell of anger, aimed squarely at the Western media and its perceived bias against China, is growing. That animosity appears much more deeply rooted than that recently directed at French companies and is getting stronger by the day.

No Broader Anti-American Movement

Much of the ire to date has been directed at Time Warner's (TWX) CNN, which the Chinese press and blogosphere have pilloried for purported bias in its reports on the recent protests in Tibet as well as those surrounding the Olympic torch relay. That anger reached new heights when on Apr. 9 CNN commentator Jack Cafferty referred to the Chinese government as "basically the same bunch of goons and thugs they've been in the past 50 years." (CNN and Cafferty's later explanation that the remarks were directed not at the Chinese people but instead just at the government didn't please Beijing much either.)

Fortunately for U.S. businesses operating in China, the backlash against CNN has not translated into broader anti-American demonstrations. Companies such as Wal-Mart (WMT), Motorola (MOT), and Coca-Cola (KO) have not had to endure the same sort of protests as Carrefour. In part, that's because the French were easy targets, following statements by politicians including French President Nicolas Sarkozy on boycotting the opening ceremony of the Olympics on Aug. 8. While Senator Hillary Clinton (D-N.Y.) has called for a boycott, too, President George W. Bush has said that he intends to travel to Beijing for the opening ceremony.

That's small consolation to CNN. Ironically, the channel has become so unpopular even though it is largely unavailable in China. Because of government restrictions on the channel, most Chinese never see it. Yet it has become such a popular target that an amateur song has become a hit on the Internet entitled, "Don't Be Too CNN." As the song's refrain puts it: "Don't believe that lies will become mottos if they are repeated a thousand times," continuing with "What's the purpose of racking your brains to turn fraud into truth. Don't be too CNN. I would rather believe you were silly and innocent." Less lighthearted has been the flood of e-mail and phone calls attacking the coverage and even making death threats against Western reporters.

China's Coming-Out Party

That the resentment against the Western media has reached such a pitch clearly comes from the Chinese perception that foreign reporters are deliberately attempting to damage China's ability to hold a successful Olympics. The disconnect between the glorification of the Games in the state-controlled Chinese press and the critical coverage abroad is only strengthening that aggrieved sense.