BusinessWeek Logo

Web 2.0 in the Enterprise

Posted by: Steve Hamm on January 02

There are a handful of examples of corporations making good use of Web 2.0 innovations. P&G uses a wiki in R&D. GM gets feedback from customers on its FastLane blog. Reebok has a virtual store on Second Life. Buy my sense is that the best Web 2.0 ideas have barely begun to scratch the surface at old-line companies. One little-hyped but widely used technology may be about to make a move into the mainstream. It’s Mindjet’s mind-mapping application, MindManager. The ancestor of MindManager started off as a traditional shrink wrapped software product in the late 1990s, but recently made the shift to the computing cloud. Groups of people can use the online version of the application, Mindjet Connect, to brainstorm new products, marketing plans, or business strategies. People using a browser can collaboratively create diagrams of relationships between ideas, or map out processes—annotating them as they go. They can pull data into the map and create links directly from the map to the databases where the data resides.

Mindjet's products sell in stores, but a lot of its adoption comes via word of mouth. Individuals inside companies start using the desktop product as a personal information manager and at some point start collaborating with others. About 1.5 million people are using the software, and about 35,000 users come on board per month. The company may have hit a tipping point with the new online version that came out in November--which integrates the mind map with the data, real time. Plenty of large companies already use the software, including Boeing, HP, and BearingPoint. But this new version seems likely to attract new converts.

So much Web 2.0 stuff targets people with a lot of free time on their hands. It doesn't add much value. But this Mindjet application is the kind of thing that, eventually, could give Web 2.0 a good name. That's if it gets adopted. The hardest thing to change is a habit, and work habits may be the hardest to change of all.

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Reader Comments

Roger C. Parker

January 6, 2009 04:32 PM

Wonderful last sentence, i.e., "The hardest thing to change is a habit, and work habits may be the hardest to change of all."

As an author and copywriter, steeped in the tradition of isolation, I'm increasingly attracted to tools like MindManager Connect that facilitate real-time, and spontaneous, collaboration between co-authors, authors and editors, clients and coaches, located around the world.

I'm finding great utility in MindManager 8's built-in Mindjet Player, which allows "clickable" and "zoomable" mind maps to be added to websites and PDF's, i.e., http://tinyurl.com/7t9l86

Billy Waters

January 6, 2009 06:22 PM

We run our entire company using Web 2.0

We have no office, no server rack and wherever we are the work is. We also have no IT department. From my experience IT prevents rather than enables business.

All we need is a web connection and access to the VPN because the company that makes our accounting software doesn't get the internet. We had to use Printeranywhere as a hack to do our remote printing.

We use Mindmanager to express ideas and projects. We use it when bullet points don't work. In the same way that you use a map to find your way in a new city.

You could have looked at Basecamp. Web 2.0 and millions of people and thousands of businesses depend on this Web 2.0 service

Heres a map I made of how we used Web 2.0 for a client. http://www.flickr.com/photos/for_dprefect/249183872/

And I think that work habits have to change. In this environment it is change or die and Web 2.0 is the new way.

John Michl

January 7, 2009 03:21 PM

Mind Mapping is an excellent tool for collaboration. I've just begun to use Mind Manager at work for that purpose. Another cloud option is MindMeister. I use this service for my personal mind maps. I like it because it is easy for me to embed working maps into blog posts. If sharing is enabled, anyone with an Internet connection can contribute to the map. For instance, here's a link to a blog post where I began mapping key concepts of the book The Numerati. http://thinkinganalytically.com/2008/09/the-numerati-mind-map/ Viewers can arrange the map and expand/contract branches without leaving my blog post. Collaborators can click on a link and open the map from the cloud and contribute to the map. Perhaps not as high powered as Mind Manager but free for the basic version or about $50 for an unlimited number of shared maps.

Thomas N. Burg

January 7, 2009 04:48 PM

The power of mind mapping reveals itself if it comes to collaboration and sharing. It's not the final map that counts but the process of creating and modifying it.

Mind maps are best if you are not only presented with a result but if you are part of the process. That's one of the main reasons why www.mindmeister.com (disclosure I'm with MindMeister) is purely web-based and focused on collaboration and integration into other services.

Neal Aronowitz

January 7, 2009 06:07 PM

I've been a devoted user of Mind Mapping for years.
I use Mind Manager for my personal use because of the
superior graphics and versatility.
However, for my business, a twelve employee construction company, I use MindMeister simply because of price. Mindmeister works and my employees can use the basic version for free while I pay for the premium version. Mind Manager would cost me over 1K per year.
Mindmeister keeps improving and hopefully will eventually help drive down the price of Mind Manager.

Heinz Grünwald

January 8, 2009 03:13 PM

There are a lot of advantages of mindmeister.

#1 It's so simple! Reduced and elegant interface. Even beginners can deal with it.

#2 No start "investment" like MindManager, just invite your colleges or friends and share a mindmap, collaboration was never easier.

#3 The first 6 mindmaps are free, so if you wanna start with mindmapping you will have zero costs.

#4 Export the files in all kinds of different formats

Well, that's my experience after 1,5 years of using this service. Used MindManger before that time ;)

Brian Sodl

January 9, 2009 05:07 PM

One of MindManager's key differentiators is its ability to export to Microsoft Office applications. MindMeister, while a viable mapping tool, only allows exports to .PDF or as an image.

With respect to MindJet Connect, our company is exploring ways to colloborate with people in multiple locations to facilitate the generation of ideas, while minimizing travel expenses.

William Stiller

January 13, 2009 09:19 AM

As a business user, I was very excited about the release of Mind Manager's online version, but upon evaluation I thought it fell short in functionality and ease of use. I thought it was a good attempt but will need further development to gain the respect of the mind mapping community.

I have been a long time user of mind mapping tools for their advantages in planning and organizing in a digital nature.

My preferred tool is MindView because the software is second to none in the areas of communication, productivity and project management. As I am often engaged in high level business presentations, MindView allows me to enter the information and then quickly and easily switch the data to a different view my audience can understand. Further, I can transfer the data into a Gantt chart or timeline for task management. MindView also has a more intuitive Office integration, specifically with Word and PowerPoint.

As I stated before, a web tool is a nice direction regarding mind mapping, but the tools available are still underdeveloped for business users. This is why the desktop application is still superior.

Thank you for your interest. This blog is no longer active.

 

About

The Race for Perfect Book

Innovation is happening everywhere these days. Companies operate without borders to find the best talent and the best ideas wherever they may be. Meanwhile, new business models are arising that just might make it possible to turn large swaths of this contentious world into something approximating a true global village. Tune in for Senior Writer Steve Hamm's dispatches from the intersection of globalization, innovation, and leadership.

The Race for Perfect is available at Barnes&Noble, Amazon, and Borders. Selected chapters are available online. bangalore tiger book

Bangalore Tiger is available at Amazon and Barnes & Noble

BW Mall - Sponsored Links

Buy a link now!