Categories: Marketing

Walkman vs. iPod Battle Revisited

Posted by: Kenji Hall on September 16

Sony added two new models to its Walkman lineup yesterday, as it attempts to lure consumers away from Apple’s iPod and other portable media players ahead of the crucial yearend...

Pepsi Launches Own Music Label in China

Posted by: Frederik Balfour on August 06

Forget Michael Jackson. PepsiCo (PEP) has launched its own music label in China that will enable it to groom, produce and ultimately control its recording stars. So instead of having...

U.S. Pavilion in Shanghai Expo Confirmed

Posted by: Frederik Balfour on July 11

The U.S. signed a deal with organizers of China's Shanghai 2010 Expo on July 10 to build a U.S. pavilion at the world's fair, putting to an end speculation about...

Pepsi in China Sponsors U.S. Shanghai Expo Pavilion

Posted by: Frederik Balfour on July 01

PepsiCo (PEP) announced today it is spending $5 million in China to sponsor the U.S. pavilion at the 2010 Shanghai Expo, joining 3M (MMM) and General Electric (GE) Pepsi chairman...

Malaysia's Air Asia Sponsors NFL's Oakland Raiders

Posted by: Frederik Balfour on June 29

What could have prompted Malaysian budget airline AirAsia to sign a sponsorship deal with the Oakland Raiders of the NFL when it does not even fly to the U.S? Well,...

Bong of Champions: Michael Phelps' Kellogg Deal Goes up in Smoke

Posted by: Frederik Balfour on February 05

Who could forget the great skit on Saturday Night Live last summer where Michael Phelps [playing himself] consumes tens of thousands of calories for breakfast? Well, in real life it...

Michael Phelps Million Dollar Mazda Sponsorship in China

Posted by: Frederik Balfour on January 08

Chalk up another new record set by U.S. swimming sensation Michael Phelps. The winner of eight Olympic gold medals at last summer's games is returning to Beijing this month as...

McDonald's Quarter Pounder Buzz Marketing in Tokyo

Posted by: Kenji Hall on November 19

McDonald’s has sold its Quarter Pounder in the U.S. since the early 1970s. But until a few weeks ago there was only one place in Japan where you could...