Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Acer Passes Dell as World's No. 2 PC Maker

Posted by: Bruce Einhorn on October 15, 2009

We’ve seen this one coming for a while, and today it’s official: Acer has overtaken Dell to become the world’s second-largest PC company, with market share behind only HP. According to both Gartner and IDC, the Taiwanese company’s shipments in the third quarter topped Dell. Gartner has Acer at 15.4% and Dell at 12.8%, while IDC has Acer at 14% and Dell at 12.7%.

You could argue - and certainly Dell does - that the focus on market share is silly and what really matters is profit, not number of computers shipped (especially if they’re low-margin netbooks). When I interviewed Acer CEO Gianfranco Lanci in April, I asked him about this. “In this industry, without growing market share, in most cases you cannot grow and if you cannot grow you cannot be profitable,” he said then. (Here’s the interview.)

What next for Acer? According to this story from CNet, which came out shortly before the news about the Gartner and IDC numbers, Lanci is already setting his sights on the top company. “I would expect not only to pass Dell very soon, but also to breach the gap with HP in terms of[notebooks, Netbooks, and smartphones].” To do that, Acer is making a big push into Android devices, with the company introducing not only an Android smartphone but an Android netbook (albeit also with Windows). A lot of other companies have similar ideas, though. As my colleague Olga Kharif writes here in this new BW story, “As many as 20 phones based on Android are likely to be released this year, and Gartner (IT) analyst Ken Dulaney expects to see 40 more devices in 2010.”

Reader Comments


October 15, 2009 4:26 PM

Does he know the definition of profit? Your company may not get bigger if your market share doesn't increase, but you can be profitable.

kannan anand

January 22, 2010 10:04 PM

i agree that acer is the best company and it will become world's best company.


March 19, 2010 5:49 AM

ASUS notebooks are the best for gaming. Nothing Acer produces even comes close.


April 8, 2010 5:20 AM

Acer deserve the spot. They're making a good quality affordable products.

Post a comment



Bloomberg Businessweek’s team of Asia reporters brings you the latest insights on business, politics, technology and culture from some of the world’s biggest and fastest-growing economies.

BW Mall - Sponsored Links

Buy a link now!