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China Tech: Huawei's New CTO

Posted by: Bruce Einhorn on September 30, 2009

On the eve of China’s big 60th-anniversary bash, the country’s top tech company has another reason to celebrate. Huawei Technologies announced late this afternoon that it has hired Matt Bross, the former chief technology officer at BT (formerly known as British Telecom), as its new CTO. “Bross will focus on identifying global telecommunications industry trends that will guide Huawei’s continuous customer-centric innovation of products and solutions,” the company said in a statement. “He will also support the company’s efforts in delivering the latest products and solutions for North American customers.”

That last part seems to be the key to this move. Huawei has been aggressive in its overseas expansion and has done well in the developing world as well as Europe. But Huawei has not managed to make much of a dent yet in the U.S. Last year its attempt to team up with Bain Capital to buy control of 3Com flopped in the face of opposition from lawmakers concerned about the security implications of a Chinese company gaining a foothold in the country. Huawei execs probably figure the addition of Bross, who served for five years as the CTO for BT and who has been called a “visionary in the media and telecommunications industries” will help reassure skeptical Americans that they have no reason to fear the Chinese company. (Huawei’s PR agency said Bross wasn’t available for comment.)

It will be interesting to see how Bross manages to integrate into Huawei. The only other Chinese tech company I can think of that has tried to mix high-powered Western execs with Chinese counterparts is Lenovo, which brought in Bill Amelio from Dell as CEO in 2005. That didn’t work out so well: By early this year, Amelio was gone.

Reader Comments


October 5, 2009 4:21 AM

Welcome on board at Huawei Technologies Matt Bross from ETSI world at the BT. Huawei has done much for you waiting in terms of successes in the emerging/developing markets in the Middle East, Asia in terms of not only market peneteration successfully, but also the number of patents being filed by Huawei excelled many other international companies by patents. Huawei being a technology company should have bought Nortel to strengthen its foot hold in the North American market, and the US consumer as well markets beyond North America. My best compliments to the honorable speaker from Huawei Technologies at the Telecom 2009 Geneva alongwith other speakers at the Forum sessions alongwith many honorable speakers as Etisalat the UAE is leading the regional emerging markets in partnership league with Huawei Technologies. Suggest the region of China, Middle East, Indo-Pak subcontinent is so rich, wealthy, users, customers if you cater them properly then they are many and much more than the US market. Please evaluate your own home turf and serve it well, before you land in far flung areas which has been tested by others without success. This is your home, your neighbours, your region, your brothers, your friends.
Please serve your friends well, and they will always be loyal, faithful with you. Please convey this message to all Huawei partners, customers, users, speakers at the Forum at Geneva starting October 05, 2009.

country joe

October 26, 2009 8:45 PM

Hey look! Lipstick on a PRC pig! Now yall can safely forget about embedded backdoors and infected wares.

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Bloomberg Businessweek’s team of Asia reporters brings you the latest insights on business, politics, technology and culture from some of the world’s biggest and fastest-growing economies.

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