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A Michelle Obama Bump

Posted by: on May 12, 2009

Editor’s Note: This blog post has been corrected and updated with additional information regarding the White House response.

Not since Jacqueline Kennedy’s time in Camelot has a First Lady developed such a fashion following in the U.S. Consider the increased shipments at a shoe factory in China following a mistaken Dec. 30, 2008 posting on the fashion Web site coolspotters.com—one in which a fashionista reported a sighting of Michelle O wearing what she ID’d as Bandolino Berry pumps from New York City-based Jones Apparel Group. Never mind that the First Lady has never actually worn that shoe, according to the White House. The buzz may have been enough. Roeblan, the Chinese company that makes the Berry, says that in the first four months of this year, shipments to the U. S. were up 50% compared with a year earlier, to 268,000 pairs—at a time when Chinese exports overall fell about 20%.

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BusinessWeek’s team of Asia reporters brings you the latest insights on business, politics, technology and culture from some of the world’s biggest and fastest-growing economies. Eye on Asia’s bloggers include Asia regional editor Bruce Einhorn, Tokyo reporter Ian Rowley, Korea bureau chief Moon Ihlwan, Asia News Editor and China Bureau Chief. Dexter Roberts, and Hong Kong-based Asia correspondent Frederik Balfour.

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