Posted by: Ian Rowley on September 9, 2008
So much for Japan’s economic downturn. According to a report in Japan today, a theater operator which recently introduced the world’s costliest movie seats recently is doing brisk business.
In July, theater operator Shochiku introduced two private viewing rooms at its Shinjuku Piccadilly multiplex. For 30,000 yen (about $290) couples can watch the latest movie in a Platinum Room—there own personal area which comes complete with luxurious Italian sofas and topnotch audio systems which ensure the highest quality sound. The ambience, heightened by the absence of fellow moviegoers chomping on their popcorn,is further augmented by champagne, rather than fizzy drinks, and a selection of free snacks. Even better, to completely avoid the hoi polloi, customers enter and leave via a private elevator.
According to Shochiku, the rooms proving a hit and are often sold out at weekends. Less pleasing is the choice of films. At the moment, for your $290 you can watch 20th Century Boys, a much anticipated Japanese movie based on a hugely popular manga comicbook series. From next Tuesday, though, things take a turn for the worse when Platinum room viewers can pay through the nose to watch Sex and the City. Call me a cheapskate, but I think I’ll just watch a DVD at home.