Tainted Chinese Milk Producers try damage control
Posted by: Frederik Balfour on September 30, 2008
It sounds like China desperately needs a truth in advertising law. Some Chinese milk producers implicated in the melamine contamination are attempting damage control by running ads that simply ignore the facts. Check out Jeremy Goldkorn’s highly popular Danwei.org blog site and scroll down to the story “May the Milk Wars commence!” written by Bruce Humes, who finds newspaper ads run by Yili and Bright Dairy proclaiming the reliability, safety and quality of their milk. Never mind that companies have been forced to recall their products. Here’s what Yili’s color ad had to say “Yili Baby Formula has remained totally untainted, so expectant mothers can purchase it with confidence,” and “guaranteed that not one drop of problem milk enters the factory.”
