BusinessWeek Logo

China's tainted milk producers ignore the facts

Posted by: Frederik Balfour on September 30

It sounds like China desperately needs a truth in advertising law. Some Chinese milk producers implicated in the melamine contamination are attempting damage control by running ads that simply ignore the facts. Check out Jeremy Goldkorn’s highly popular Danwei.org website and scroll down to the story “May the Milk Wars commence!” written by Bruce Humes, who finds newspaper ads run by Yili and Bright Dairy proclaiming the reliability, safety and quality of their milk. Never mind that companies have been forced to recall their products. Here’s what Yili’s color ad had to say “Yili Baby Formula has remained totally untainted, so expectant mothers can purchase it with confidence,” and “guaranteed that not one drop of problem milk enters the factory.”

TrackBack URL for this entry: http://blogs.businessweek.com/mt/mt-tb.cgi/

Post a comment

 

About

BusinessWeek’s team of Asia reporters brings you the latest insights on business, politics, technology and culture from some of the world’s biggest and fastest-growing economies. Eye on Asia’s bloggers include Asia regional editor Bruce Einhorn, Tokyo reporters Kenji Hall and Ian Rowley, Korea bureau chief Moon Ihlwan, India bureau chief Manjeet Kripalani, Asia News Editor and China Bureau Chief. Dexter Roberts, and Hong Kong-based Asia correspondent Frederik Balfour.

RSS Feed: Eye on Asia

BW Mall - Sponsored Links