Chinese prefer to watch olympics on foreign-branded TVS
Posted by: Frederik Balfour on June 28, 2008
Nationalistic pride may be reaching unprecedented levels in China as the Beijing Olympic games approach, but their patriotic fervor doesn’t seem to extend as far as the television showroom. According to website The China Perspective, Gome, the country’s largest appliance retailer, is anticipating its customers clearly favor Japanese and Korean television sets over Chinese made ones.
In a $320 million order from suppliers placed by GOME in anticipation of strong sales in the final five weeks before the games begin, 65% of the business went to Sony, Samsung, Sharp and LG, and the remaining 35% to local brands.







