Posted by: Bruce Einhorn on May 29, 2008
A (qualified) hurray for Cathay Pacific. The Hong Kong airline has just announced it’s getting rid of old-fashioned paper tickets and going 100% electronic for passengers in almost all countries. Cathay says this is part of a bigger initiative by the International Air Transport Association, which wants all airlines to go with e-tickets. According to Cathay, “the IATA push for 100 per cent e-ticketing will save the equivalent of around 50,000 mature trees each year.” My cheer is half-hearted because Cathay is making an exception for the U.S., where it will continue to issue paper tickets. Why stick with paper for the Americans? Cathay’s press statement doesn’t explain.