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New Delhi Discovers New Jersey

Posted by: Bruce Einhorn on September 25, 2007

With the U.S. presidential campaign well underway, it looks like the favorite Asian target for politicians looking to score some points will be China and its manufacturing scandals. But outsourcing to India may still make the cut as a hot-button issue, and it’s easy to forgive execs at Indian outsourcing companies for being wary about a new Bangalore backlash. So politically it’s a wise move that India’s government is taking steps to boost the role that Indian companies play inside the U.S. Today the Economic Times reports that the Indian Commerce Ministry plans to set up “incubation centres” in New Jersey and Illinois to support the expansion plans of software companies from India that want to develop business in the U.S. and sell to American customers. “We are looking at markets where we can sell our softwares. At Silicon Valley already big software producers are there, so who’ll buy our products? Cities like New Jersey provide new marketing opportunities,” the Times quotes Alliance Infotech vice-president Rajendra Kukreja saying. Yes, Kukreja needs a geography lesson, but those of us from the Garden State are used to a lot worse.

Reader Comments

Dhaval Shah

September 25, 2007 12:45 PM

i have to see it to believe it.

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