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Sony's Hirai Gets It

Posted by: Kenji Hall on June 22, 2007

Looks like Sony’s new PlayStation boss, Kazuo “Kaz” Hirai, knows what he has to do to turn things around. At Sony’s shareholders meeting yesterday, the polished, youngster (at 45, he’s a baby for such a high-ranking Japanese exec) said Sony would be releasing 200 video game and other software titles and 180 download-only titles, from just over 100 now.

Anyone in the gaming industry knows that, after the initial launch hype, it’s games that keep those consoles selling. And since Sony will be losing money on every console it sells until perhaps 2009, it will need the software revenue and licensing royalties (and even some in-game ad money) to pick up the slack. More games will also help Sony shirk the perception that it’s trailing rival Microsoft’s Xbox 360 and Nintendo’s Wii. For now, that’s the reality. Let’s hope Hirai can work his much-talked-about communications skills that made him such a hit among U.S. software makers to persuade programmers to keep cranking out those games.

Reader Comments


June 26, 2007 11:49 PM

Good plan by SONY to meet the challenge lying before them to beat archrivals by adding value to the main product. but this plan comes at a time when SONY has slipped to 3rd position. Apart from this a lot of homework is still to be done. In these sort of conditions, companies need to think beyond the needs and wants of the consumers. Apple ipod is such an example. The ipod launch was not demanded by consumers; rather the company thought outside the box to bring something new to play music. Such an attitude is required now for SONY too. IT'S HIGH TIME!

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