Posted by: Ihlwan Moon on June 25, 2007
The use of flash memory chips to store data and songs has enabled the design of small and light digital music players. South Korea’s ReignCom, which sells music players under the iriver brand, certainly took advantage of the versatility of flash chips. On June 25, it began selling a player in Korea in the shape of Disney’s character Mickey Mouse.
The 1-gigabyte 18 gram player, which also works as a USB memory key, sets the stage for companies to hand out music players as giveaways. The $59 iriver Mickey Mouse is too expensive to use as a giveaway for now. But, given plunging prices of flash chips, it could become affordable in the not too distant future.
The Korean company certainly promotes the music player as a present doubling as a fashion accessory such as a necklace or a keychain. Capable of storing some 250 songs, it also doubles as an FM radio. The two ears of the iriver Mickey are used to control volume and select music.