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Posted by: Moon Ihlwan on August 23, 2006
In countries where nearly everybody already talks on cell phones, mobile carriers have been in a race to offer services that do everything from finding restaurants to trading stocks and tracking down loved ones. Now KTF, Korea’s second-largest carrier, is offering a lie detector service.
The “Truthful Calls” service, which can be initiated by punching in 007 before dialing, provides rating of the trustworthiness of the called party. After hanging up, the caller gets a message with a bar graph depicting trustworthiness (on a scale of zero to 100), along with stress levels and the numbers of inaccurate answers and attempts to divert the topic. KTF says the service employs the same voice-analysis technology that Israel’s Mossad intelligence agency uses in anti-terrorist operations.
At the other end of the trust spectrum, there’s a “Love Detector” service. This one tells the caller the “love level” of the person on the other end of the line every 10 seconds. At the end of the call, the subscriber will also get a message assessing the overall love level, plus graphs that rank various attributes such as attention, expectation, and embarrassment on a scale of 1 to 5. Each service costs $2.60 a month.
BusinessWeek’s team of Asia reporters brings you the latest insights on business, politics, technology and culture from some of the world’s biggest and fastest-growing economies. Eye on Asia’s bloggers include Asia regional editor Bruce Einhorn, Tokyo reporter Ian Rowley, Korea bureau chief Moon Ihlwan, Asia News Editor and China Bureau Chief. Dexter Roberts, and Hong Kong-based Asia correspondent Frederik Balfour.