Posted by: Jack Ewing on August 06
You’re heard of ringtones. The advent of electric cars may create a business for “Drivetones.” Former SAP exec Shai Agassi, who is behind an effort to market electric cars the same way cellular providers market handsets, tells Germany’s Auto Motor & Sport that his startup Project Better Place has copyrighted the Drivetones brand. Electric vehicles make very little noise, so to avoid running over clueless pedestrians they’ll need artificial sounds. Agassi is banking on the idea that people will want custom sounds for their electric vehicles. “Your car can sound like a Harley or a speedboat, no problem,” Agassi tells the magazine in its current issue.
Drivetones are just one of the ways Agassi’s venture is trying to imitate the cellphone industry. The startup, which is working with Renault and Nissan to produce the first cars for the Israeli and Danish markets, plans to charge customers little or nothing for the vehicles. Rather, it will make money selling people the electricity the way that mobile service providers make their real money on calling fees, rather than on handsets which they essentially give away. “We’re not Nokia, we’re T-Mobile,” Agassi told Auto Motor & Sport. To compensate for the limited range of electric vehicles, he wants to organize a network of service stations which will be able to swap in a new set of fully charged batteries in less than a minute.
The idea of vehicles with artificial Ferrari or jet-fighter sound effects is all well and good. But what happens when people equip their electric vehicles with endless loops of their favorite songs? What if that favorite song is Paris Hilton’s rendition of “Do Ya Think I’m Sexy?” In the same interview, Agassi posits what Berlin would be like without auto noise. But it sounds like if he realizes his dream the urban noisescape could get a lot more cluttered.
Commendable idea to cross over to EV. However, lots of variables not considered. For example, tech today can introduce a 150 MPG fossil fuel auto, nearly green. WV only gains over inefficient engines! The devil's in the details, not seen the corroborating pro-forma's. Lots of obvious pitfalls for US, or large country markets. Re Drivetones, what happens if someone gets hit fron a car with its drivetones on, and the pedestrian thought it was a radio??
The mere thought that we will not need to use fossil fuel and see OPEC countries scramble to reduce their prices to get demand back up, puts a smile on my face. WE have been raped for far too long. The key is to keep gasoline prices high enough for us mortals to realize that we must get rid of the fossil fuel addiction. We do not want the 1974 DEJA-VU all over again. we need to produce a variety of flavors for the OPEC countries to use while drinking their BLACK GOLD LIQUID,as I am sure they will need it and we won't. Please do not censor.
Important idea. The e-car is, indeed, a danger for pedestrians, who are not made aware of the start or stop of an e-car. However, it is suggested to have a two-way loudspeaker, one for the inside and one for the outside. The inside could be your favourite sound, the outside should be restricted to, perhaps, ten characteristic sounds, and should be muted after the vehicle has gained momentum. One of the principle advantages of the e-car was and is the absence of noise pollution.
Gundolf Kohlmaier
Goethe University of Frankfurt
Project Better Place's essential concept is interesting, and it'll be very interesting to see if they can put the necessary charging/swapping infrastructure in place in a chaotic country like Israel.
I'm still a bit skeptical about the business model, according to which customers will subscribe to a "X km-per-month" service level with a guaranteed price for years, completely insulated from any cost changes in the required electricity, which is likely to fluctuate quite a bit over the next few years in most markets.
That aside, I think drivetones are a horrific idea. Urban noise is a health hazard, and I was looking forward to the quiet of EVs. Any drivetone loud enough to be heard from say 50m (if you can only hear it from a few meters away it's too late to do any good) will mean that in an urban environment with multiple EVs all you'll hear is a constant very loud cacophony which won't help the pedestrian determine directionality, and will be very annoying to boot.
Claiming this is a safety device is on a par with the silly "loud pipes save lives" slogan promoted by US cruiser motorcycle riders who run their bikes without exhaust mufflers.
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