Will World 2.0 be a better place?

Posted by: Steve Hamm on March 12

As traumatic as the forces of globalization are for some people in both rich and poor nations, my take so far is that it has done more good than harm, and I’m betting it works out that way over the long haul. The outcome will depend a lot on how US corporate executives play it. Are they really tuning their companies to a new set of realities, and truly becoming global citizens? Or are are they just figuring out new ways to exploit their employees at home and new consumers and employees abroad? Here’s a Q&A I did with Kyle Austin, a PR guy at Racepoint Group (handles OLPC, among others), for their RaceTalk blog. The Q&A gets into some of these issues.

Racepoint just set up a group to help clients (corporations, NGOs, etc.)communicate about their globalization strategies, which it calls its World 2.0 Practice. I’ve reached my limit on attaching 2.0 to everything to make it seem new and interesting. It’s overdone. Still, any institution that helps business leaders understand the complex shifts inherent in globalization and communicate clearly about them is worthwhile.

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