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Ambush in Beijing
Official sponsors or not, companies are rushing to tie their products to the Summer Olympics

Aramark Preps for Olympics Feeding Frenzy
Despite all the controversy, the U.S. caterer plans to use its contract at the Beijing Games to expand its presence in China's enormous market

How Companies Should Play the Olympics
Tight security in Beijing may take some of the fun out of the Games not just for the sports fans and athletes but also for the sponsors

Will Beijing Be Ready for the Games
In anticipation of the Summer Olympics this August, China's capital is pushing to complete construction projects to welcome millions of tourists

China: Tops in Tourism, Too?
Thanks to a surge of foreign and domestic travelers, mainland tourism is booming as the Olympics near. Ritz-Carlton and Wyndham are riding the wave

The Olympics & Innovation

Sometimes innovation pops up in unexpected places—from ticket technology to starting guns. Makers of these goods hope to get an added marketing boost from their ties to the Olympics

More Red Tape for Olympic Advertisers

A new policy set by the Beijing Olympic organizing committee means Games sponsors will now have to resubmit their bids to buy ads

Olympic Sponsors Cheer the Home Team

Western businesses are harnessing Olympic fervor in China and playing up national pride in their advertising campaigns
Slide Show: Multinationals and the Beijing Games

Olympics Security Is No Game

U.S. companies are supplying high-tech surveillance gear to the Beijing Olympics. The concern is how it might be used after the Games

Video Piracy's Olympic Showdown

Beijing is finally tackling video piracy. China wants to
prove it can protect the lucrative broadcasting rights for
the Summer Games

Podcast: Chinese Nationalism and the Olympics

The earthquake and its aftermath have triggered a backlash against foreign companies who did not donate enough to the relief effort. Yet multinationals have made careful plans to appeal to Chinese patriotism during the Olympics

Olympic Diplomacy: Don't Fear China

The mainland has everything to gain from a stable relationship with the U.S. It's not going to act rashly, and neither should America

China's Li Ning Toe-to-Toe Against Nike and Adidas

Chinese athletic wear maker Li Ning is raising its international profile to win over shoppers at home
Slide Show: Big China Deals for NBA Players

Beijing's Olympic-Sized Headaches

Ahead of the 2008 Summer Games, the list of potential embarrassments for the Chinese government ranges
from issues of human rights and pollution at home to
violence in Tibet and Darfur

Multinationals and the Beijing Games

How companies are planning to capitalize on the Games' rich marketing potential—and sidestep the pitfalls