Chevy Salesman Santa Thumps Lexus 'Insufferables'

Posted by: Dan Beucke on January 4, 2012 at 3:30 PM

Yes, Virginia, people buy cars at Christmas. And last month, they bought a lot of them. Just not that many Lexuses.

As you no doubt recall, last month we examined the frenzied response to Lexus’s Christmas advertising, and what it says about wealth envy. The “December to Remember” ads bring out something not so merry in many folks. Part of it is the characters, who seem so self-satisfied. Also, some just can’t believe that anyone actually gifts a car to their loved one.

Well, U.S. sales results are in and they show that many carmakers had a blow-out December. General Motors (up 4.5 percent), Ford (up 10 percent), Chrysler (up 37 percent), and Nissan (up 7.7 percent) all showed substantial gains for the month. Lexus car and truck sales, on the other hand, tumbled 8 percent (parent Toyota was flat overall).

How much of this has to do with the Christmas advertising? TV ads beat the discount drum and drive showroom traffic. However, car buyers were already primed — the average age of a car on the road has climbed to 10.6 years, according to Experian. And year-end price cutting began early last year — in November, actually — and hasn’t let up.

Lexus is suffering from Toyota’s quality and production problems, which do more to explain its struggles vs. Mercedes and BMW than any dislike of the red-bow families. That doesn’t mean some won’t find deep satisfaction in Chevy’s Salesman Santa ads (video, above) trouncing what one reader refers to as the Lexus “insufferables.”

Reader Comments

Hey little man

January 21, 2012 12:05 AM

This article regarding SEO offers clear thought in favor of new SEO users that how to do SEO, so keep it up. Nice work

Hey little man

January 22, 2012 12:38 PM

Hi there friends, its great post on the topic of cultureand completely explained, keep it up all the time.

Raguel Harlee

February 20, 2012 7:33 AM

I recently came across your blog and have been reading along. I thought I could leave my first comment. I don't know what to say except that I have enjoyed scaning what you all have to say

Amanda Waldrup

February 22, 2012 3:34 PM

I really do appreciate this great and fun information. I love this awesome and helpful website. This was great. Converse All Stars

Buford Kerksiek

March 1, 2012 11:54 AM

Thanks for an unbelievable put up, would see one's others reviews. i appreciate your thoughts with this, I felt a trifle strike by this article. Thanks again again! You wanna make a good time. Portrays natures best by the wonderful info here. I feel that in case a greater number of people thought of it like that, they'd have a better moment in time receive the hold ofing the difficulty.

Blaine Etkin

March 4, 2012 4:49 AM

I appreciate an unbelievable publish, may examine your others posts. many thanks for your thinking within this, I felt a lttle bit made an impact to by this article. Many thanks again! You earn a terrific moment. Portrays natures best by the wonderful report here. I do think that if a greater number of people consideration for it like this, they'd have got a better time period receive the suspend ofing the matter.

Zachariah Wrona

March 5, 2012 5:39 AM

Very nice post, I certainly love this website, keep on it.

Donita Eagleson

March 5, 2012 11:44 AM

I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment!

Kay Black

March 7, 2012 12:13 PM

It's hard to gauge, surely a single ad can't have that much of an affect on overall sales?
Gothic Clothing

Jonah Gambaiani

March 7, 2012 10:33 PM

Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and by no means seem to get something done.

Don Bisson

March 9, 2012 7:44 AM

You should take part in a contest for one of the best blogs on the web. I will recommend this site!

Homepage

March 9, 2012 11:15 AM

The best and clear News is very much imptortant to us. 805310

Paige Hach

March 9, 2012 5:21 PM

Great information to say the least. I really do appreciate this cool information. Thanks - Dial Direct Car Insurance

Mallie

March 9, 2012 10:20 PM

Thx for this kind of handy piece of writing - blogesaurus convertxtodvd 4 key Chevy Salesman Santa Thumps Lexus 'Insufferables' - BusinessWeek

at this website

March 10, 2012 2:56 PM

Thanks for a tremendous submit, would study your others content. thank you your ideas within this, I experienced a trifle struck by this text. Thanks again! You make a good aspect. Portrays natures best by the excellent data here. I feel that in case a greater number of people thought of it like that, they'd have a very better time have the hold ofing the situation.

Ulysses Grisom

March 12, 2012 4:37 AM

You should take part in a contest for one of the best blogs on the web. I will recommend this site!

Merrill Hyson

March 13, 2012 3:23 AM

It's hard to dispute valid information, and you have made your points with valid and persuasive content. I thank you for this quality informative material.

Pearlie Burgher

March 13, 2012 5:17 AM

Many thanks for an incredible publish, can study your others reviews. many thanks for your ideas on this, I experienced a bit thump by this article. Thanks again again! You commit an excellent time. Displays the beauty through fantastic facts here. I feel that when more individuals thought about it doing this, they'd possess a better time frame get the suspend ofing the situation.

Trudi Stauff

March 13, 2012 3:51 PM

This was so interesting to read. I really do appreciate this cool and fun information. This was so cool. Raid Recovery

Anita Melesa

March 14, 2012 12:11 AM

Great article to say the least. I really have enjoyed this information and learned so much. This was awesome. Car Leasing

Synthia Waldha

March 14, 2012 4:47 PM

This was a fun article to read. I really do appreciate all of this very cool and fun information. This was really great and fun for me to read. gatos medellin colombia

Elaine Strohi

March 15, 2012 3:01 PM

Awesome and fun article to read. I have enjoyed this information so much. This was really such a great treat. Newcastle Airport Park and Fly

Top Rated Testosterone Boosters

March 15, 2012 6:29 PM

Was looking for great blog site. It had been very helpful for me personally. Preserve sharing such concepts later on too. It was actually a few things i needed, that i'm happy to be able to came the following! Many thanks for expressing the actual similarly info around

Humberto

March 15, 2012 11:06 PM

It appears to me that this web site doesnt load up on a Motorola Droid. Are other people getting the same issue? I like this web site and dont want to have to miss it when Im away from my computer.

Best Home Theater System

March 16, 2012 12:29 PM

I like that will. A person touched my heart!

Liana Hemond

March 16, 2012 6:26 PM

Spot on with this write-up, I truly think this website needs much more consideration. I’ll probably be again to read much more, thanks for that info.

Darmowe konto w banku dla nastolatkow

March 17, 2012 5:54 PM

Perfect design! How have you get that awesome layout?

Tahiti All Inclusive Resorts

March 18, 2012 5:28 PM

Some really prime posts on this internet site , saved to bookmarks .

Ken Mccrae

March 18, 2012 9:36 PM

I’m impressed, I must say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me tell you, you have hit the nail on the head. Your idea is outstanding; the issue is something that not enough people are speaking intelligently about. I am very happy that I stumbled across this in my search for something relating to this.

reverse phone lookup

March 18, 2012 11:19 PM

Very funny comments above me, a lot of don’t seem to make sense???

turf

March 19, 2012 7:02 PM

Nice post. I was checking constantly this blog and I'm impressed! Very helpful info particularly the last part :) I care for such info much. I was seeking this particular info for a long time. Thank you and best of luck.

Ellyn

March 19, 2012 11:32 PM

Have you considered including some social bookmarking links to these sites. At least for myspace.

nice site

March 20, 2012 9:10 AM

loved the content

Jule

March 20, 2012 10:15 AM

I just just want to tell you that I'm really new to blogging and honestly savored you might be internet site. Possible I’m likely to bookmark your site . You undoubtedly have marvelous reports. Many thanks a bunch for sharing with us your webpage.

Hailey Kippley

March 20, 2012 8:38 PM

Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

conta tilden

March 20, 2012 9:52 PM

Lovely just what I was searching for. Thanks to the author for taking his clock time on this one.

Adelina Mielnicki

March 21, 2012 12:27 AM

excelent post

Alfredo Felgenhauer

March 21, 2012 3:33 AM

excellent work.

Francis Coenen

March 21, 2012 11:29 AM

Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and by no means seem to get something done.

Bob

March 21, 2012 5:14 PM

Hello, i feel that i saw you visited my web site so i came to “return the want”.I'm attempting to in finding things to enhance my web site!I suppose its ok to make use of a few of your concepts!!

serge bin

March 21, 2012 10:57 PM

Yay google is my king helped me to find this outstanding website!

Velia Belile

March 22, 2012 8:20 PM

Definitely believe that which you said. Your favorite justification appeared to be on the web the simplest thing to be aware of. I say to you, I certainly get irked while people consider worries that they just don't know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

Darrick Richelieu

March 22, 2012 9:59 PM

Spot on with this write-up, I truly think this website needs much more consideration. I’ll probably be again to read much more, thanks for that info.

hair removal at home

March 22, 2012 11:11 PM

I'm not sure exactly why but this website is loading very slow for me. Is anyone else having this issue or is it a problem on my end? I'll check back later and see if the problem still exists.

gharfaowehda WOAIJddawjJ

March 22, 2012 11:43 PM

my family would always like to go on ski holidays because it's really enjoyable;

Tyson F. Gautreaux

March 23, 2012 10:02 PM

thanks for posting this topic, i am very intereted in this.and will continue to read your posts

howdy ho

March 23, 2012 11:47 PM

Thanks, have a great day!

junk yards in newark nj

March 24, 2012 12:55 AM

great writing this a seasoned author I've bookmarked this website

Margrett Hunzelman

March 25, 2012 10:23 AM

I was very pleased to find this web-site.I wanted to thank for your time of this wonderful read!! I definitely enjoy every little bit of it and I have you bookmarked to check out new stuff you blog post.

Matthew C. Kriner

March 26, 2012 3:15 AM

its my first time here and i really like what im reading, it really helped me out much and im looking forward to giving back as soon as i can

Gregory Despain

March 26, 2012 9:59 PM

thanks for posting this topic, i am very intereted in this.and will continue to read your posts

webdesign

March 26, 2012 10:21 PM

Thank you a tremendous post, would read your particular others content. thanks for your thoughts for this, I felt a lttle bit strike by this article. Thanks again! You wanna make a great aspect. Has fantastic report here. I feel if a greater number of people consideration for it that way, they'd have a better time have the hold ofing the issue.

laser hair removal system for home

March 26, 2012 10:44 PM

You're so awesome! I do not think I have read through something like that before. So good to discover another person with a few genuine thoughts on this subject matter. Really.. thank you for starting this up. This website is one thing that is needed on the internet, someone with some originality!

home laser hair removal device

March 27, 2012 10:31 PM

When I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and now whenever a comment is added I get 4 emails with the exact same comment. Is there a way you are able to remove me from that service? Many thanks! http://atdifan.springnote.com

Donetta

March 28, 2012 3:35 PM

I am extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a great blog like this one nowadays..|

Johnie Vastakis

March 28, 2012 5:49 PM

Hello! I simply want to give an enormous thumbs up for the good data you have got right here on this post. I shall be coming back to your blog for extra soon.

Francis Calabro

March 28, 2012 7:30 PM

Hiya! I just want to give a huge thumbs up for the good information you've gotten here on this post. I might be coming back to your weblog for more soon.

scratchcard prizes

March 29, 2012 2:15 AM

This really is valuable but I’m nonetheless confused about the odds.

slotomania cheats facebook

March 29, 2012 9:28 AM

I am extremely inspired along with your writing abilities as neatly as with the structure in your blog. Is this a paid topic or did you customize it yourself? Anyway keep up the nice high quality writing, it is uncommon to see a nice blog like this one these days..

swype text on motorola droid

March 30, 2012 11:07 AM

Many thanks for an unbelievable submit, will examine one's others posts. thanks for your ideas for this, I felt a bit struck by this text. Merit again! You earn a great point. Got some wonderful report here. I do think that when more people thought of it like this, they'd have got a better time obtain the suspend ofing the issue.

adhaklwdhklawh aldhalkwdh

March 31, 2012 7:07 AM

kjhadkljhadkjawhdklawjhd

tjana

March 31, 2012 3:51 PM

Thanks for one's marvelous posting! I quite enjoyed reading it, you might be a great author.I will be sure to bookmark your blog and will come back at some point. I want to encourage you to definitely continue your great writing, have a nice holiday weekend!

Raleigh Carlson

March 31, 2012 10:00 PM

It is not my first time to visit this website, i am visiting this web site dailly and obtain nice facts from here every day.

xbox 360 offers

April 1, 2012 12:51 AM

Thanks for an unbelievable put up, would see one's others reviews. i appreciate your thoughts with this, I felt a trifle strike by this article. Thanks again again! You wanna make a good time. Portrays natures best by the wonderful info here. I feel that in case a greater number of people thought of it like that, they'd have a better moment in time receive the hold ofing the difficulty.

Mckinley Ek

April 1, 2012 1:03 AM

I love your blog :)

spara pengar

April 1, 2012 8:25 AM

WONDERFUL Post.thanks for share..more wait .. …

Maxine Tazewell

April 1, 2012 6:39 PM

You have observed very interesting points ! ps decent web site .

Morgan Madewell

April 2, 2012 2:35 AM

I must say, as a lot as I enjoyed reading what you had to say, I couldnt help but lose interest after a while. Its as if you had a wonderful grasp on the subject matter, but you forgot to include your readers. Perhaps you should think about this from far more than one angle. Or maybe you shouldnt generalise so considerably. Its better if you think about what others may have to say instead of just going for a gut reaction to the subject. Think about adjusting your own believed process and giving others who may read this the benefit of the doubt.

spara pengar

April 2, 2012 9:20 AM

Many thanks for your post. I'd really like to write my opinion that the price of car insurance differs from one scheme to another, mainly because there are so many different facets which give rise to the overall cost. For instance, the brand name of the vehicle will have a massive bearing on the price. A reliable outdated family motor vehicle will have a more economical premium than a flashy racecar.

Clayton Mcgibbon

April 2, 2012 2:03 PM

With havin so much content and articles do you ever run into any issues of plagorism or copyright infringement? My website has a lot of exclusive content I've either written myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement. Do you know any methods to help reduce content from being stolen? I'd definitely appreciate it.

Mary Bauder

April 2, 2012 3:20 PM

I really have enjoyed this great and fun information. I think that this was really helpful and interesting to read. I cant wait to read more. Free Pokies

Halley Sahagun

April 3, 2012 4:31 AM

I dugg some of you post as I cogitated they were very useful very beneficial

Luise Sandhaus

April 3, 2012 7:52 AM

excellent submit, very informative. I wonder why the opposite experts of this sector do not realize this. You should continue your writing. I am confident, you have a huge readers' base already!

Shayna Yuhasz

April 3, 2012 7:04 PM

It’s hard to find knowledgeable folks on this subject, but you sound like you realize what you’re speaking about! Thanks

Post a comment

 

About

"The Wealth Debate" is a running discussion of wealth, poverty, the economy and income inequality in the U.S. and the world. It was started shortly after the Occupy Wall Street movement sparked a global protest about the fallout from the financial crisis and money in politics. You can reach the editors, Dan Beucke and Mark Gimein, by email, or follow BloombergNow on Twitter to keep up with posts.

Analyses or commentary in this blog are the views of the author and or commentators, and do not necessarily reflect the views of Bloomberg News.

BW Mall - Sponsored Links

Buy a link now!