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Fiorina Knows John McCain: And....

Posted by: David Kiley on September 03

Former HP CEO Carly Fiorina delivered mostly Fiorinized McCain talking points in her GOP convention speech tonight. Curious, though, was her refrain, “I Know John McCain,” which she delivered about a dozen times.

As someone who has written a few speeches (for myself, CEOs and one Governor)I was trying to figure out what was to be gained by the refrain.

Was it to counter the oft-mentioned media observation of Barack Obama; that the country still does not know the Senator?

Or was she repeating her own endorsement of McCain, as if that alone is supposed to make women and business-owner voters (Fiorina’s strategic target in her campaigning)swing to the Arizona Senator?

Hasn't Fiorina's brand been tarnished a bit since being ousted by the HP board?

I'm sure her endorsement and stumping for McCain does attract some die-hard Fiorina fans. But as a speech-making refrain..."I know John McCain" sounds a bit lame.

Reader Comments


September 4, 2008 05:12 PM

I watched that speech and was totally bewildered by that constant refrain. I simply couldn't understand, given her total lack of talent in delivering that speech, how she ever managed to make it so far in the business world.

I was taught (in the Army) that a good leader knows how to inspire, by words and deeds, to get people to do things that they wouldn't ordinarily want to do.

I was left uninspired, but amused.

Thank you for your interest. This blog is no longer active.


Election 2008

Washington Bureau Chief Jane Sasseen and other BusinessWeek writers cover the run-up to the Nov. 4 presidential election, paying close attention to how the candidates will handle issues such as housing, the economy, unemployment, and immigration.

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