Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Posted by: David Kiley on September 03
Former HP CEO Carly Fiorina delivered mostly Fiorinized McCain talking points in her GOP convention speech tonight. Curious, though, was her refrain, “I Know John McCain,” which she delivered about a dozen times.
As someone who has written a few speeches (for myself, CEOs and one Governor)I was trying to figure out what was to be gained by the refrain.
Was it to counter the oft-mentioned media observation of Barack Obama; that the country still does not know the Senator?
Or was she repeating her own endorsement of McCain, as if that alone is supposed to make women and business-owner voters (Fiorina’s strategic target in her campaigning)swing to the Arizona Senator?
Hasn't Fiorina's brand been tarnished a bit since being ousted by the HP board?
I'm sure her endorsement and stumping for McCain does attract some die-hard Fiorina fans. But as a speech-making refrain..."I know John McCain" sounds a bit lame.
Washington Bureau Chief Jane Sasseen and other BusinessWeek writers cover the run-up to the Nov. 4 presidential election, paying close attention to how the candidates will handle issues such as housing, the economy, unemployment, and immigration.