 |
Register/Subscribe Home |
|
|  |
|
|
|
|
|
There's No Fizz in Pepsi's E-Promotion Just when Net advertising is in dire need of new ideas, the cola giant's new online foray, in partnership with Yahoo!, seems pretty stale
A Super Bowl Splurge Can Still Make Sense Three dot-coms will be back this year spending big bucks -- and making their expensive spots well-timed kickoffs for yearlong advertising campaigns JANUARY 8, 2001 — PERSPECTIVE Snares of the E-Signatures Act The new law makes it easier to seal deals online but offers no additional protection for those victimized by scamsters or for execs who enter contracts inadvertently DECEMBER 18, 2000 — PERSPECTIVE Is "the End of Mutual-Fund Dominance" Approaching? Hardly. Predictions that the Web financial-services revolution will knock the vast fund industry for a loop are greatly exaggerated DECEMBER 11, 2000 — PERSPECTIVE A Direct Line to Consumers in a Downturn Cutting out the middleman online might be an idea worth reviving -- especially for brands the consumer knows and makers that know their consumers DECEMBER 5, 2000 — PERSPECTIVE What's Killing the E-Beauty Biz Big brands that withheld top products from the Web -- and sites that tried to succeed without them -- are the culprits. Still, it's too early to count out e-beauty NOVEMBER 27, 2000 — PERSPECTIVE Keeping a Chill out of Web Chat Rooms Civil rights groups worried that companies will stifle free speech online with suits against anonymous critics take heart from a recent case NOVEMBER 20, 2000 — PERSPECTIVE Why PayPal May Survive Citi's Onslaught In the online-payments field, this dot-com underdog could hold its own against Citigroup, which plans to charge more for its service and doesn't offer fraud protection NOVEMBER 13, 2000 — PERSPECTIVE Replacing the Dot-Com Spin-Off Strategy Separate online units may no longer make sense for traditional retailers. Now the aim should be to make the whole company Web-smart NOVEMBER 6, 2000 — PERSPECTIVE How Info Age Efficiency Can Weaken Our Connections Instant messaging via cell phones and mobile e-mail makes plans infinitely renegotiable, deadlines elastic, and real meetings elusive OCTOBER 23, 2000 — PERSPECTIVE Days of Decision for Online Brokers With commissions squeezed and share prices low, this may be the time to sell out to big firms weak in retail. How does GE*Trade sound? OCTOBER 16, 2000 — PERSPECTIVE Web Branding Basics for the Brick-and-Mortars Though dot-com rivals are reeling, traditional retailers with trusted brands won't rule the Net unless they learn fundamental lessons OCTOBER 9, 2000 — PERSPECTIVE Yes, Over-Fifty Surfers Can Navigate Napster E-marketers have to face the fact that older boomers -- more than teenagers -- are now the group they need to appeal to OCTOBER 2, 2000 — PERSPECTIVE Where to Watch the E-Legal System Evolve ICANN settles domain-name disputes. It's an experiment that raises such issues as: How fair is the process, and how will it shape the Net? SEPTEMBER 25, 2000 — PERSPECTIVE A Bumpy Test Drive with an Account Aggregator This blockbuster technology lets you access info from all your accounts at one site, but it still has some annoying kinks SEPTEMBER 18, 2000 — PERSPECTIVE What's Really behind the Net-Stock Meltdown It's not so much dumb business ideas as it is immature companies being rushed out for the public to invest in SEPTEMBER 18, 2000 — PERSPECTIVE A Privacy Penalty E-Tailers Can Ill Afford Hamhanded moves by the likes of Amazon have consumers less comfortable about e-privacy, and that could cost the industry this Christmas SEPTEMBER 11, 2000 — PERSPECTIVE E-Tailing: How to Keep from Flying Blind Online Traditional indicators of holiday trends won't work for e-merchants. Here's what the cyber set should look for AUGUST 28, 2000 — PERSPECTIVE The Next Big Privacy Brawl May Be over Your Location As the use of GPS technology spreads, your movements could be tracked and the data sold. And so far, there's no legal protection AUGUST 21, 2000 — PERSPECTIVE How Web Finance Might Untangle the Napster Mess New e-payments technology being developed by a startup could let the record labels collect each time a music file is shared  View Next Page | 1999 Perspective Archive | |
| |||||||||||
Copyright 2000, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use | Privacy Policy |
