BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Dec. 30, 1999 Shopping Concerns Melt for the Holidays Over the summer, consumers cited all kinds of reasons that they wouldn't be shopping for gifts online this year, according to a July survey of 5,000 shoppers conducted by Greenfield Online. But as the holidays approached, they grew more comfortable with the idea. In a follow-up survey in December of 1,000 consumers, Greenfield found that many of the obstacles had begun to evaporate. What bothers consumers about online shopping   July 1999 Dec. 1999 Can't see and touch items 56% 41% Can't return items easily 47 32 Credit-card safety 43 35 Shipping charges 39 33 Can't ask questions 33 22 Don't know which Web sites to visit 18 7 Takes too long to load screens 10 9 Too difficult to find items 10 3 DATA: Greenfield Online _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The Mother Lode Collected nuggets from Data Mine