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DATA MINE
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Dec. 29, 1999
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When Do Most People Buy Online?
In the race to attract eyeballs and online commerce, dot.coms are spending record sums on advertising. But when is the best time to advertise? It turns out that Tuesdays and Wednesdays have the highest average amount of sales and number of orders, while weekends have the lowest.
| Share of weekly sales |
| Sunday | 10.5% |
| Monday | 16.1 |
| Tuesday | 17.3 |
| | Wednesday | 16.1 |
| Thursday | 14.6 |
| Friday | 14.7 |
| Saturday | 10.7 |
| Average day | 14.3 |
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Share of weekly orders |
| Sunday | 29.5 million |
| Monday | 45.0 |
| Tuesday | 48.5 |
| Wednesday | 45.2 |
| Thursday | 40.9 |
| Friday | 41.1 |
| Saturday | 30.0 |
| Average day | 40.0 |
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Average number of orders per day (in millions) |
| Sunday | 0.35 |
| Monday | 0.49 |
| Tuesday | 0.51 |
| Wednesday | 0.50 |
| Thursday | 0.45 |
| Friday | 0.44 |
| Saturday | 0.36 |
| Average day | 0.44 |
DATA: BizRate.com Consumer Online Report, Third Quarter, 1999.
All times are Pacific Standard Time
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MORE NUGGETS
The Mother Lode
Collected nuggets from Data Mine
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