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DATA MINE Dec. 24, 1999

At Last, Proximity Matters on the Web
Despite lagging during the early years of the Net era, local advertising spending on Net sites is expected to grow from $466 million in 1999 to $2.7 billion in 2003 -- making up 24% of all Web advertising.

  1998 1999 2000 2001 2002 2003
Local ad spending (in billions) $0.3 $0.5 $0.7 $1.2 $1.8 $2.7
DATA: Jupiter Communications Inc.
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