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DATA MINE Dec. 14, 1999

Custom Content
The number of people who personalized Web pages by submitting private information rose from 2.8 million in April, 1997, to 18.8 million as of July, 1999, according to a new online survey of 500 people. Here's a list of the most popular types of personalized content, according to those surveyed.

27% Stock portfolios
23% Business/industry news
21% Weather
19% Entertainment
19% Sports
17% National news
15% Local news
8% Shopping/product info
DATA: Cyber Dialogue
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The Mother Lode
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