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DATA MINE Dec. 13, 1999 Online Advertising Bonanza With the popularity of the Internet surging, experts are scrambling to revise their estimates of online advertising spending. In one of the latest moves, Salomon Smith Barney analyst Lanny Baker bumped up his estimates because more people are going online than he originally projected. The bottom line: He now expects Internet advertising to hit $4.3 billion this year and to rise to $16 billion in 2003. Online advertising expenditure estimates (in billions)   1999 2000 2001 2002 2003 New estimates (as of 11/99) $4.3 $6.3 $9.1 $12.2 $16.0 Old estimates (as of 8/98) $3.0 $5.0 $7.1 $ 9.3 $11.5 DATA: Salomon Smith Barney _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The Mother Lode Collected nuggets from Data Mine