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DATA MINE
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Dec. 10, 1999
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Revenge of the High-Priced PC?
This Christmas may see a brief reversal of the trend toward ever-cheaper PCs. That's not because shoppers are suddenly willing to spend more. It's because the Sept. 21 Taiwan earthquake caused shortages and higher prices for certain components, leading top PC makers to cut inventory on cheapos and focus on selling more profitable machines. Here's the proof:
| The percent of sub-$1,000 PCs sold through U.S. retail stores fell in November...
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| January | 53.0% |
| February | 49.5% |
| March | 55.2% |
| April | 55.2% |
| May | 58.4% |
| June | 52.9% |
| July | 64% |
| August | 76.9% |
| September | 78.5% |
| October | 82.4% |
| November | 57.1% |
| ...Causing the average price of a PC bought at U.S. retailers to rise slightly
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| January | $1,090.37 |
| February | 1,072.97 |
| March | 1,103.88 |
| April | 1,067.41 |
| May | 964.64 |
| June | 1,057.59 |
| July | 929.34 |
| August | 909.87 |
| September | 837.83 |
| October | 824.85 |
| November | 983 |
| DATA: Allison Boswell Consulting Inc.
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MORE NUGGETS
The Mother Lode
Collected nuggets from Data Mine
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