BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Dec. 8, 1999 Who's Got Time To Surf? The average time spent per person per week online increased nearly 45 minutes in October, jumping 9.3%, to 8 hours and 13 minutes. Back in August -- ages ago at Internet speed -- the average Web surfer spent 7 hours and 49 minutes online each week. Who's hanging out on the Web most? In general, men. On average, guys spent nearly 9 hours online, almost 90 minutes longer than women. But the longest times, regardless of gender, were clocked by full-time students, who recorded an average of nearly 13 hours on the Web. Occupation # of sessions Total time online # of pages viewed Clerical 16 8:05:41 527 Craftsman 16 7:20:41 478 Education 15 6:35:37 428 Exec/Manager 14 6:34:12 439 Factory/Labor 16 8:29:04 548 Homemaker 20 11:15:26 675 Military 19 10:05:55 721 Professional 15 7:21:19 489 Sales 15 7:09:38 475 Service work 19 9:52:25 590 F/T Student 26 12:56:39 910 Technical 16 8:00:17 538 Self-employed 18 8:48:20 517 Retired 23 10:39:45 590 None 20 11:02:51 684 No response 17 8:38:15 511 DATA: Nielsen//NetRatings _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The Mother Lode Collected nuggets from Data Mine