BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Dec. 1, 1999 SurferGurlz Rule Christmas E-Commerce Just as in brick-and-mortar shopping, women are quickly becoming a major force in e-commerce. Researcher NPD Group forecasts that more women than men plan to shop online this holiday season in three major categories of goods -- apparel, toys, and beauty products. Overall, cybershopping will be up sharply over last year.   Net users who bought online in holiday 1998 Net users who plan to buy online in holiday 1999 % of expected buyers this holiday who are: Female    Male Apparel 15% 24% 58% 42% Toys 11% 23% 65% 35% Beauty products 5% 11% 70% 30% DATA: NPD Online Research _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The Mother Lode Collected nuggets from Data Mine