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DATA MINE Nov. 30, 1999

Happy E-Holidays
One out of seven Americans (or 14%) with Internet access plan to buy gifts online, up from 6% a year ago, according to a survey of 1,011 people by Intuit Inc.

Top three reasons consumers buy holiday gifts online:
Easy to use 40%
Saves time 31%
A good place to find a bargain 18%
DATA: Intuit
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The Mother Lode
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