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DATA MINE
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Nov. 29, 1999
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Dot.com-ers Are Advertising Like Mad
As establishing brand awareness has moved front and center with Internet companies, their spending on marketing and advertising in traditional media outlets has grown sharply, albeit from a small base.
| Percent change in traditional media spending by top dot.com
companies between first half of 1998 and first half of 1999:
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| Outdoor | 323% |
| Radio | 300% |
| Magazines | 254% |
| TV | 237% |
| Newspapers | 154% |
| DATA: Forrester Research; Competitive Media Reporting
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MORE NUGGETS
The Mother Lode
Collected nuggets from Data Mine
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