 |  |
|
DATA MINE
|
Nov. 4, 1999
|
Cater to the Hasty
Web shoppers, it appears, are a hurried, impulsive lot. So giving online shoppers the ability to search and order quickly is the best way to coax them to make purchases. Featuring sale items also prompts impulse buys.
| Most useful merchandising tactics |
| Product search tools | 16.5% |
| Express ordering | 15.6% |
| Featured sale item | 13.3% |
| Discounted shipping | 10.7% |
| Online product review | 9.2% |
| New-product page | 8.2% |
| Online coupon | 6.1% |
| Product recommendation | 5.4% |
| Best-sellers page | 5.2% |
| Personalized site features | 5.2% |
| Club rewards program | 3.7% |
| Gift registry | 0.9% |
|
DATA: Bizrate.com 2Q Consumer Online Report
|
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
|
| |
 | |
MORE NUGGETS
The Mother Lode
Collected nuggets from Data Mine
|
