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DATA MINE Oct. 21, 1999

Play ball!
Sports sites, long among the most popular destinations on the Web, scored big time in September as the baseball season drew to a close and the football season geared up. Activity on sports sites jumped 44.5% in a single month, shooting from 6.9 million users in August to 10.0 million visitors in September. The biggest winner, fantasyfootball.yahoo.com, saw a whopping 88.5% increase in visitors.

Site Visitors Minutes spent Visitor increase
Fantasyfootball.yahoo.com 686,138 47.5 88.5%
NFL.com 2,431,320 26.5 72.5%
Sportsline.com 3,152,063 11.3 56.3%
Foxsports.com 689,574 10.2 51.2%
Espn.go.com 3,380,010 21.4 31.2%
Sports.yahoo.com 1,420,930 14.1 26.6%
Sportingnews.com 606,676 15.1 18.6%
DATA: Nielsen//NetRatings
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