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DATA MINE
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Oct. 8, 1999
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The Net Spurs More Spending
A new survey of 1,019 Internet shoppers in the U.S. shows that in certain categories, the Net spurs additional spending by consumers. The survey also shows that low prices aren't the primary driver of online demand.
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| *38% of online book purchasers say they buy more books now than they did before they started going on the Net |
| *31% of online investors buy more stocks, both in number and in dollar value of trades, than they did before |
| *82% of online consumers say the Net is valuable because it provides information to make better decisions |
| *75% of online consumers say the Net saves them time |
| *49% of online consumers say the Net is valuable because it saves them money |
| *61% of users with two or more years of experience on the Net bypassed investment portals and went directly to investment tracking sites, vs. 35% with less than one year of experience |
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DATA: Mercer Management Consulting E-Commerce Survey, September, 1999
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MORE NUGGETS
The Mother Lode
Collected nuggets from Data Mine
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