BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Sept. 27, 1999 Untapped Giving There are 50 million U.S. Internet users, or 25% of the American population, who contribute to social causes the old-fashioned way, according to a study by the Mellman Group. Still, while young and Net-friendly, few of these donors give online. Online activist demographics: Under 60 85% Online less than 1 year 7% Buy online 58% Recently bought 5+ items 21% Visited a charity's Web site 44% Unaware of online giving methods 66% Made a donation online 7% DATA: Mellman Group _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS Japanese Women Alter the Face of E-tailing Women in Japan are changing priorities on the Net The Devil is in the Details Companies still need to learn the ropes of logistics Floyd Floods The Net Top weather sites saw a rise in key measurements like audience size and page views Kids Spur PC Sales Back to school is sweet music to personal-computer makers. Giving It Away Online So far, few people use the Net for philanthropy The Mother Lode Collected nuggets from Data Mine