BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Sept. 24, 1999 Japanese Women Alter the Face of E-tailing No doubt about it: Japan's Internet population, now estimated at 17 million, is growing. Increasingly, women are joining the ranks of Netizens, accounting for 25% of all Japanese users, up from 17.8% last year. And that, according to Nikkei NetBusiness, a publication of the Nikkei financial-news group, is changing the makeup of Net retailing. In a recent survey of 15,600 online shoppers, interests varied with gender: Most commonly purchased items on the Internet: Males   Females 1. Computers 23.3%   1. Foodstuff 21.9% 2. Software (packaged and downloaded) 18.8%   2. Books, magazines 12.2% 3. Books, magazines 13.5%   3. Clothing 11.4% 4. Foodstuff 9.5%   4. Furniture, household items 8% 5. CDs, video games 6.1%   5. Airline and train tickets, hotel reservations 5.6% DATA: Nikkei NetBusiness _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The Devil is in the Details Companies still need to learn the ropes of logistics Floyd Floods The Net Top weather sites saw a rise in key measurements like audience size and page views Kids Spur PC Sales Back to school is sweet music to personal-computer makers. Giving It Away Online So far, few people use the Net for philanthropy The Mother Lode Collected nuggets from Data Mine