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DATA MINE Sept. 21, 1999

Kids Spur PC Sales
Back to school may be a bummer for the kids, but it's sweet music to personal-computer makers. According to Ziff-Davis InfoBeads, school-age kids are a key reason why Americans own and use PCs -- and a key driver of the multiple-PC family that could turn home networking into a major new opportunity.

PC Penetration of U.S. homes with kids 63%
PC Penetration of U.S. homes without kids 43%
Weekly PC usage for U.S. homes with kids 19.2 hours
Weekly PC usage for U.S. homes without kids 15.9 hours
Reason for purchase by families with kids:   as a replacement PC 39%
  as an additional PC 61%
Reason for purchase by familes without kids:    as a replacement PC 61%
  as an additional PC 39%
DATA: Ziff-Davis InfoBeads
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