BUSINESSWEEK ONLINE:   Business Week ebiz
DATA MINE Sept. 8, 1999 The Last Mile Many still cite privacy concerns as a key reason for not shopping online. A recent survey of 1,944 online consumers who haven't yet purchased a product online found that there are three things they need to become E-shoppers: Assurance that their privacy would be protected 69.4% Larger price discounts 65.0% The chance to return a product to a brick-and-mortar store 28.0% DATA: NFO Interactive _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ BACK TO TOP					MORE NUGGETS The R&D Disconnect "Product development is often decoupled from business strategy" What's Clicking with Finance Banking and trading online are still different worlds Demand Is Healthy for Online Insurance Services Net users with health insurance want to manage benefits online The Mother Lode Collected nuggets from Data Mine