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DATA MINE Sept. 7, 1999

The R&D Disconnect
Of 190 companies responding to a recent survey, less than half said they know if their research and development contributes to profits. Also, few companies have a standard way to measure the results of their product development efforts, with most still using rarely accessed, typed, or handwritten notes more often kept by a secretary than a product manager. "This suggests that product development is often decoupled from business strategy," says Brad Goldense, CEO of the Goldense Group, a Cambridge (Mass.) product consulting firm.

The survey shows that:
38% of companies know if their R&D contributes to profits
7% have an automated system that captures, analyzes, and distributes data about R&D progress and results
24% have a standard way to measure project costs, time to product completion, and how far a product strays from development plan
26% of companies tie R&D engineers' paychecks to how well they develop new products
DATA: Goldense Group Inc. and the Management Roundtable
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